Assistant to the Assistant

I don’t know about your work load, but I can tell you that mine is pretty intense.  For many years, I was the sole “sales guy” within our company.  This left me with the daunting task of not only seeking out new business and creating quotes for those potential clients, but taking and placing orders for existing customers.  It didn’t take long before my cup was not only overflowing but leaking dangerously all over the ground. That’s when I got my greatest gift, an assistant!  (Yes, you can all hear my sigh of relief).


My assistant is to me my right arm and sometimes even my left.  I hand her just about every task that I don’t want to forget I have to do and that I don’t think I can possibly get done.  She answers the phone, she takes orders, she soothes nervous brides, and she sets up my meetings.  Seriously, she does it all.  And I want her to understand how much I appreciate her and all she does to keep me and our company looking good.  However, the other day I saw that look come over her eyes as I handed her a new project that reminded me of the look I saw in a client’s eyes years ago.


I don’t spend a lot of time meeting with CEO’s and VP’s of companies.  I spend most of my days in conversations with their Administrative Assistants.  I know how loaded their plates are already but I’ve also noticed that a company “Event Coordinator” doesn’t seem to exist anymore. So, in the end, whose desk do you think events and their planning lands on?  You guessed it – that poor Admin’s!  It was on one of these such occasions, that I noticed that glazed look I mentioned early come over one of the Admin’s faces I was meeting with.  She had been given the daunting task of planning a fun and interactive event for over 500 employees and had called me to help with catering.  As I started probing for details on themes and entertainment, there came that look!  She said to me how in the world am I supposed to handle all of my responsibilities, the overflow from my boss’s desk and somehow manage to plan a stellar party?!?!  I remember I just looked at her and said, “Hire me.  I’ll be your assistant.”


I don’t think most of our customers realize how far we will go to ensure their event is a success, even if that means we book EVERYTHING!  Several of our customers take advantage of this service and literally give us a budget, guest count, a brief concept for the event and let us take care of everything from there.  We keep them looped in as we secure the vendors, entertainment, and/or rentals needs.  On event day we ensure all vendors show up, are paid, and do the job contracted.  Clean up occurs and then my customers get a much deserved pat on the back for creating a fantastic event.


Now, we must clarify…we are a catering company.  So, we need your food and beverage service first in order to provide you all the extra bells and whistles.  But my point is if one of these events get dropped on your lap, call on me for more than just the food and beverage.  We’ve been doing events for over 30 years. Planning and organizing them is in our blood. Take advantage of ALL the services we have to offer you.  I can’t do much to help clear the glazed look out of my own assistant’s eyes, but I can help to clear yours!

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